“Nintendo is doing this to increase the number of ways existing fans can interact with Nintendo IP, but also to help a new generation easily discover the Nintendo IP as well through initiatives, such as theme parks and movies. With a production budget of $100 million and a voice cast that includes Hollywood biggies such as Chris Pratt, Charlie Day, Anya Taylor-Joy and Jack Black, the box office performance of the movie produced by Universal, Illumination and Nintendo has surprised trade pundits. Not only is it the highest-grossing film of 2023 surpassing “Ant-Man and the Wasp: Quantumania” but also the biggest release for an animated film ever, beating Disney’s Frozen II. Movie has become a smash hit, crossing $700 million in worldwide ticket sales through Monday (April 17). Since its release in North America and 70 international markets including India over the Easter holiday weekend, The Super Mario Bros. Movie’ gives a boost to Nintendo’s IP push We explain how the adaptation of Nintendo’s cult character Mario to the big screen will help push the “Apple of Asia” beyond its core business. Movie bringing in a record $700 million globally in the first few days itself, the animation film has exposed the Nintendo brand to newer markets, which might potentially become the biggest consumers for its consoles and games in the future. That’s also what “Mario” fans want, and if you think from a pure business point of view, Nintendo might have a golden goose in their hands: it’s intellectual Property (IP) which can give the Kyoto-based gaming giant a ticket to Hollywood. movie hit cinemas, there were rumours this was the start of a potential “Nintendo Cinematic Universe”.
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